Business-to-Business (B2B):

• Target Audience: Grocery shops, corner shops, restaurants, hotels, catering services, and other foodservice establishments.
• Approach: Establish strategic partnerships with B2B clients, understanding their specific needs and preferences.
• Benefits: Streamlined bulk orders, tailored solutions, and consistent supply to support their operations.
• Distribution Channels: Direct delivery to client locations with dedicated account management.

Business-to-Consumer (B2C):

• Target Audience: Individual consumers, households, and online shoppers.
• Approach: Utilize online platforms, social media, and targeted marketing campaigns to engage and attract B2C customers.
• Benefits: Convenience, easy accessibility, and direct engagement with end consumers.
• Distribution Channels: Online orders via the Pronto Primera’s e-commerce shopping platform “Prontomart”, and local delivery partners.

Wholesale:

• Target Audience: Wholesalers, cash-and-carry outlets, regional distributors.
• Approach: Develop strong relationships with wholesalers, offering competitive pricing, volume discounts, and timely deliveries.
• Benefits: Widespread market presence, increased product visibility, and potential for repeat business.
• Distribution Channels: Distribution warehouse is strategically located for efficient supply to wholesale partners.

Supermarket Chain

Pronto Primera is working closely with Supermarket resourcing team to enter their shelves with eligible Bangladeshi products. Significant progresses have been made and Pronto Primera is hopeful in succeeding in the near future with a number of select products.